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Notes on commerce, motion & AI.

Field notes, product deep-dives, and customer stories from the team building the next storefront.

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Latest · Field notes

Why modern ecommerce stores are quietly losing the battle for attention.

Bounce rates are climbing while session times collapse. The format is the problem — and most teams are still optimizing the wrong things.

Alan Nowogrodski7 min read

Research
The surprising psychology behind why people can't stop scrolling.
Variable rewards, motion, novelty — a look inside the loops that hold billions of thumbs and what they mean for product discovery.
Alan Nowogrodski9 min read
Product
How to turn static product photos into scroll-stopping content.
A practical guide to motion, pacing and crop — without re-shooting your catalog or hiring a video team.
Alan Nowogrodski8 min read
Strategy
What TikTok taught us about building addictive shopping experiences.
The vertical feed wasn't an accident. Six structural choices behind the most habit-forming app of the decade — and what they teach storefronts.
Alan Nowogrodski10 min read
Field notes
The real reason your conversion rate is stuck (it's not what you think).
Most teams pour quarters into checkout micro-optimizations. The bigger lever sits two screens earlier — and almost nobody is measuring it.
Alan Nowogrodski6 min read