We're building the scrolling internet for
every brand that sells.
Superbar is the shopping feed that lives inside your storefront. We started because the best hour of most people's day is a scroll — and the worst is a checkout.
Make every storefront feel as good as your favorite feed.
Shoppers learned how the internet should feel from TikTok, Instagram and YouTube. Then they hit a product page from 2014 and bounce. We're closing that gap — without asking brands to rebuild their store, their stack, or their team.
One snippet, one weekend, and the catalog you already have starts behaving like a feed.
Six bets we'd defend in a room.
Values only matter when they cost you something. These are the calls we keep making, even when the easier answer is louder.
- 01
Discovery beats search.
The next decade of commerce won't be won at the search bar. It will be won in the scroll — and storefronts that don't feel like a feed will quietly disappear.
- 02
Merchants are the product.
Every line of code is in service of a brand we work with. If a feature doesn't show up in a real merchant's numbers within a quarter, we kill it.
- 03
Craft is a growth lever.
Type, motion, copy, latency. Shoppers can't always name what's good — but they always feel it, and they buy from the brands that bothered.
- 04
Defaults are a moral choice.
What we ship on by default is what most of the internet will end up with. We treat that responsibility — for shoppers and brands — as the real job.
- 05
Small team, full ownership.
Fewer than 30 people, thousands of storefronts. Everyone here owns a surface end-to-end and ships to production in their first week.
- 06
Honest over impressive.
We'd rather show a flat chart and a real plan than a hockey stick and a story. Inside the team, with merchants, with investors — same answer.
Four operating rules.
These show up in every weekly review. If a decision broke one, we revisit it openly.
- 01
Ship the feed, not the deck.
Decisions happen on real surfaces in front of real shoppers. Slides are for recap, never for choosing.
- 02
Default to the merchant.
Every roadmap call starts with one brand we work with. If it doesn't move their numbers, it waits.
- 03
Write it down.
If it isn't written, it didn't happen. Async memos beat meetings; meetings beat chat for anything that matters.
- 04
Move at the speed of trust.
We hire slowly, give context generously, and let people own things outright. Trust is the only thing that scales.
Three years, on the record.
- 2023
Superbar founded in New York after two years building shopping surfaces inside a Series C marketplace.
- 2024
Public launch with 12 design partners. First merchants see 18–34% lift on product page conversion.
- 2025
Crossed 1,000 storefronts. Opened London. Hit profitability on the month.
- 2026
Now powering the scroll on thousands of stores across fashion, beauty, home and outdoor.
Build the next chapter
with us.
Whether you're a brand, an operator or an engineer — there's a way in. Pick the door that fits.
The scrolling experience that powers TikTok, now in your store.